Why SEO Is Actually All About Content Marketing?
Hey, what’s up, and welcome to Skyaltum Global Services Private Limited. Here we’re going to be discuss about how to develop a content marketing strategy that will improve your search ranking and visibility. Ok Now. Let’s go.
When it comes to the internet, getting seen, visibility, increasing your site online, you require content, and you require content that assists people take action, but more importantly, assists them engage and really builds faith with them. Now one of the huge problems with investing high into just content is you just write, and a lot of people centres on, “Hey if we just write a blog post out each week, that’s all we need to write.” Well, that’s not really true. Your content has to have reason, your content has to have an aim attached to it, and it should to be written in a way that’s going to relate with your core users. So we want to talk through the mechanism of a good content strategy, and how We can use content mapping to construct a content marketing strategy that’s going to drive folks to our websites.
Let’s speak for a little bit. So we’ve got a subject here. Let’s say that we need to rank for SEO. This is a main term, this is something that we know folks are looking for and want to work together with my business. Now the issue is if we are a minor site or if we are one of many fishes in the lake, which we would be in the world of SEO,We are going to have to get a little more creative since if we just keep writing about SEO, one it’s going to bore folks since how are you going to just write on one single term every time. And two, it lacks strength, and we want to ensure that our content has depth, that it has some insight, that it reveals stuffs, maybe in a latest way, it doesn’t have to be latest information, it just needs to be told in a unique way.
So what we need to begin doing is when we go to a content tool, or there are numerous of keyword tools out there, and we think one of the issues is we often get too much loaded by the information we see. But we want to search for the terms that are related to this. We could find terms like link building which is a part of SEO. we could have stuffs like on page SEO. We could have local SEO and could talk about SEO strategy. As you see, we are starting to build a web of ideas for new content. And all of these are connected, not just back to the core term, but they’re also inter-related as well. Link building works on on-page SEO, on-page SEO and link building can co-relate when you’re talking about anchor text, internal linking and things of that stuffs.
Then again, the main topic is our target. We want to be known for SEO, but what we require to do is to start seriously researching all of these areas. Now we say five to seven, no more than five to seven, and the reason why is, you just start to get too many ideas and you don’t really have a channel or pathway to go down. So begin with five to seven ideas and start to just come up with something that is going to work for you, that you are aware that you can write about, that you have a skill on, that you can add significance to it. We could do even something like this, WordPress SEO.
Now why these are necessary is, yeah, you want to look at (obviously) quantity, which is the amount of folks that search for this term. You want to glance at the competitiveness, how many numerous people are trying to rank for these terms. But you don’t want to look at those too much to the point that you’re telling, “Well, that’s highly competitive, we are not even going to aim for that.” We think many folks do that and they just quit themselves from the game. You may not require to rank for SEO nationally, but you may want to rank for your area or your specific region or on a specific piece of the topic.
But Google’s going to search for these other words because they’re all connected. We have somewhat called the Knowledge Graph, and this is where Google’s stirring from what they used to name Strings, which are text & terms, into things, which recognizing that these now are concepts & ideas, they’re part of a bigger map. That means no more do you just have to have the on-page SEO keyword used consistently, you’ve probably read content like that which was written back in the keyword stuffing SEO days. When you want to be best at on-page SEO, make sure that you do on-page SEO the correct way. SEO is actually all about content marketing. It makes content that is junky and that doesn’t really assist anybody, it doesn’t add any value. But when you start to be clever enough to tie this in and talk about how link building ,on-page SEO and local SEO start to work together, you could really start to begin to build a mesh or net or a web of ideas. Build your personal knowledge graph that assists Google, but most importantly, help your users appreciate what your expertise is. This is where the value is since it not only tells the search engines about your content and the context of that content, but it also tells the users about your deep expertise.
So once you have these facts and you comprehend how they work together, we would advise this: Start out by creating a core page on your site. For us, we are a marketing agency, and so we have got an SEO page. It debates about our services and it gives some in-depth ideas of why we do, what We do and how we do it and frequently, there’s some kind of call-to-action where we want them to talk to us or connect with us. Now when you’re writing blog content, the reason we create blog content is for a lot of purposes. First, we want to have new content on our site. We want to be up to date, we want to be contributing new ideas and our primary cause for blogging is to teach our user base. We want to share valuable content to our users, each & every week, as much as we can, as much as we’re able to do & do well.
Well, at this moment what you would do to help boost this page and make sure that any of the links that you’re driving from your blog go here, but also that you get your bloggers here, is you’re going to use this page as the fix for all your blog content. And you start to create some blog posts. So here’s your local SEO blog, and here’s your on-page blog, and here’s your link building blog, and here is your strategy blog, and here’s your WordPress blog. In each one of these blogs, you’re going to start to link back to this page, and you’re going to create this link relationship here. Now it needs to be natural, it needs to make sense, obviously, and it needs to provide value to the user. Now you’re starting to do is, again, you’re relating topics, ideas, thoughts, from your blog, from your knowledge base, into your core services about what you do.
One, make sure that you solve the problems for your clients and provide a lot of value with content. Two, really think about your approach. How is everything linked? And then create content in those core areas and you keep building this out constantly so you have a ton of content and your website is an amazing source for whatever that core service or that core topic you’re really trying to be popular for.
Hope you found this useful. If you have any questions, please state below. And until next time, Joyfull Marketing.